Suzy Gray's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Number of emoji in the opening hook
7x more ↑ increasing
Average character length of hashtags
3x more consistent ↑ increasing
Percentage of lines containing at least one emoji
5x more ↑ increasing
Count of positive/celebratory emoji
9x more ↑ increasing
Proportion of hashtags using CamelCase
4x more ↑ increasing
Percentage of emoji that are neutral/functional
4x more ↑ increasing
See example from 04 Dec 2025
Percentage of emoji that are positive/celebratory
7x more ↑ increasing
See example from 04 Dec 2025
Does Less Of...
Patterns you use less often - that's part of your style too!
Ratio of lines starting with punctuation
rarely consistent
Whether CTAs are concentrated at the end of the post
rarely consistent
Whether dash/bullet lists are used
rarely consistent
Usage of 'because' per 1000 words
rarely consistent
Percentage of sentences under 8 words
1.9x less How easy the text is to read (higher = easier)
1.3x less Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you open your posts with 7 times more emoji than the average LinkedIn author. Forget a polite wave - your hooks are an all-out emoji fanfare, instantly signaling energy and positivity before you've even said a word. It's not just a splash of color: 5 times more of your lines feature emoji, and 9 times more of those icons are celebratory or upbeat.
Why does this work? Readers can't help but feel your vibe before they've even processed your message. It's contagious optimism - and it's so deeply baked in that you couldn't brief it out if you tried. Imagine telling a ghostwriter to "start every post with a wall of emoji, but make the hashtags 3 times longer and always CamelCase." They'd think you were joking - because this isn't strategy, it's pure author DNA.
And yet, you post less than once a week - just 0.1 times on average. That's why Drumbeat matters: it surfaces the habits you can't name, but your audience feels. It's the only way to scale your company's voice without losing what makes you unmistakably you.
Style Evolution
How your writing has changed (Sep 2019 - Dec 2025)
Recent 20 posts since Dec 2023
vs
Earlier 25 posts before Dec 2023
Hashtag usage Increasing (52% → 90%)
More
Emoji usage Increasing (4% → 45%)
More
Style patterns based on 45 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
28 Sep 2019 - 06 Dec 2025
0.1 posts/week avg
37/324 active weeks
287 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether CTAs include hashtags | 20% of posts | HIGH | VARIES |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Average position of CTAs in the post | Near top | TYPICAL | VARIES |
| CTAs phrased as questions vs statements | 4% | TYPICAL | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 11% | TYPICAL | VARIES |
| Whether CTAs include emoji | 7% of posts | TYPICAL | VARIES |
| Whether any call-to-action exists | 47% of posts | TYPICAL | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 11% | HIGH | VARIES |
| Average emoji per line of text | 44% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 44% | HIGH | VARIES |
| Balance between positive and negative emoji | 20% | HIGH | VARIES |
| Count of negative/warning emoji | 0.0 - 0.4 | HIGH | VARIES |
| Count of neutral/functional emoji | 0.0 - 4.1 | HIGH | VARIES |
| Count of positive/celebratory emoji | 0.0 - 2.7 | HIGH | VARIES |
| Emoji count relative to sentence count | 46% | HIGH | VARIES |
| Emoji density in CTA sections | 0 - 52 | HIGH | VARIES |
| Emoji density in the hook section | 4 - 49 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 0 - 92 | HIGH | VARIES |
| Emoji used to replace words entirely | 17% | HIGH | VARIES |
| Largest group of adjacent emoji | 44% | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 0.7 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 1.0 | HIGH | VARIES |
| Number of emoji in the opening hook | 0.5 - 2.8 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 2% | HIGH | VARIES |
| Percentage of emoji that are negative/warning | 11% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 58% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 31% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 38% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 9% | HIGH | VARIES |
| Whether the post starts with an emoji | 11% | HIGH | VARIES |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| How often the same emoji repeats across the post | 1% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Emoji count per 1000 words | 6% | TYPICAL | VARIES |
| Number of different emoji types used | 0.0 - 2.4 | TYPICAL | VARIES |
| Total count of repeated emoji across the post | 0.0 - 0.4 | TYPICAL | VARIES |
| Total number of emoji in the post | 0.0 - 2.6 | TYPICAL | VARIES |
| Variety of different emoji used (unique/total ratio) | 20% | TYPICAL | VARIES |
| Whether any emoji are used in the post | 20% of posts | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 7% | LOW | VARIES |
| Count of positive contractions used | 20% | LOW | VARIES |
| Number of different contraction types | 27% | LOW | VARIES |
| Percentage of words that are contractions | 27% | LOW | VARIES |
| Total number of contractions | 27% | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 6% | LOW | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 21% | LOW | VARIES |
| Ratio of negative to positive contractions | 44:1 | TYPICAL | VARIES |
| Variety of different contractions used | 22% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'at' per 1000 words | 0 - 30 | HIGH | VARIES |
| Usage of 'so' per 1000 words | 0-14 per 1k words | HIGH | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'but' per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Usage of 'is' per 1000 words | 0-19 per 1k words | LOW | VARIES |
| Usage of 'on' per 1000 words | 0-14 per 1k words | LOW | VARIES |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Overall grammatical word usage | 157 - 255 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 1 - 31 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 4 - 51 | TYPICAL | STEADY |
| Usage of 'as' per 1000 words | 0-20 per 1k words | TYPICAL | VARIES |
| Usage of 'by' per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 35 | TYPICAL | VARIES |
| Usage of 'if' per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 46 | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-19 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 8 - 74 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 9 - 59 | TYPICAL | STEADY |
| Usage of 'who' per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 0-18 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 37% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 9 - 15 | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 9% | HIGH | VARIES |
| Proportion of hashtags in the opening | 41% | HIGH | VARIES |
| Proportion of hashtags placed at the end | 56% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 59% | HIGH | STEADY |
| Total number of hashtags | 0.2 - 5.3 | HIGH | STEADY |
| Whether any hashtags are used | 69% of posts | HIGH | STEADY |
| Whether the opening line contains a hashtag | 58% | HIGH | STEADY |
| Ratio of inline hashtags to end hashtags | 6% | LOW | VARIES |
| Hashtag density per 100 words | 0.0 - 9.6 | TYPICAL | VARIES |
| Proportion of all-lowercase hashtags | 31% | TYPICAL | VARIES |
| Proportion of hashtags woven into the text | 4% | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the hook starts with a conjunction | 4% | HIGH | VARIES |
| ALL CAPS words in the hook | 1% | LOW | VARIES |
| Character count of the hook | 123 - 393 | TYPICAL | STEADY |
| Character position where the hook ends | 123 - 393 | TYPICAL | STEADY |
| Hook length relative to total post | 76% | TYPICAL | STEADY |
| Hook lines relative to total lines | 68% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.5 | TYPICAL | VARIES |
| Number of emoji in the hook | 0.0 - 0.9 | TYPICAL | VARIES |
| Use of 'you/your' in the hook | 2% | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 76% | TYPICAL | STEADY |
| Whether the hook contains a question | 11% of posts | TYPICAL | VARIES |
| Whether the hook contains emoji | 18% of posts | TYPICAL | VARIES |
| Whether there's a blank line after the hook | 27% | TYPICAL | VARIES |
| Whether there's a clear opening hook section | 29% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of visual text blocks | 0.5 - 4.5 | LOW | STEADY |
| Percentage of single-word lines | 1% | LOW | STEADY |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Average characters per line | 40 - 298 | TYPICAL | STEADY |
| Average lines per text block | 0.7 - 1.9 | TYPICAL | STEADY |
| Average spacing between blank lines | 88% | TYPICAL | VARIES |
| Average words per line | 3 - 53 | TYPICAL | STEADY |
| Blank lines per 100 total lines | 0 - 37 | TYPICAL | VARIES |
| Lines containing exactly one sentence | 53% | TYPICAL | STEADY |
| Percentage of very short lines (<5 words) | 13% | TYPICAL | VARIES |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Proportion of blank space | 17% | TYPICAL | VARIES |
| Spacing between content-rich lines | 94% | TYPICAL | STEADY |
| Variation in block sizes | 64% | TYPICAL | VARIES |
| Variation in line lengths | 0 - 513 | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per emoji list | 24% | HIGH | VARIES |
| Variety of emoji used as bullets | 2% | HIGH | VARIES |
| Whether emoji bullet lists are used | 7% of posts | HIGH | VARIES |
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
| Number of emoji bullet list sections | 0.0 - 0.3 | TYPICAL | VARIES |
| Whether any list structure is used | 7% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 20% | HIGH | VARIES |
| How often three-word phrases repeat | 47% | LOW | VARIES |
| Count of idiomatic expressions | 0.0 - 0.2 | TYPICAL | VARIES |
| Count of words used only once | 19 - 73 | TYPICAL | STEADY |
| How often two-word phrases repeat | 0.0 - 7.0 | TYPICAL | VARIES |
| Length of longest repeated phrase | 0.0 - 2.5 | TYPICAL | VARIES |
| Number of unique words used | 21 - 89 | TYPICAL | STEADY |
| Percentage of words used only once | 86% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 84% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with There is/It is | 0.0-0.3 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-1.1 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.5 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-1.0 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.0-1.9 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-1.2 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.7 per post | HIGH | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 76% | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 7% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 2% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 10% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 48 | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 0 - 29 | HIGH | VARIES |
| Sentences starting with time words (%) | 7% | HIGH | VARIES |
| Count of sentences starting with -ing verbs | 0.0-0.3 per post | TYPICAL | VARIES |
| Sentences starting with -ing verbs (%) | 2% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the ending includes hashtags | 69% of posts | HIGH | STEADY |
| ALL CAPS words in the closing | 2% | LOW | VARIES |
| Number of emoji in the closing | 0.0 - 0.4 | LOW | VARIES |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Whether the ending is a question | 9% | LOW | VARIES |
| Character length of the closing | 116 - 464 | TYPICAL | STEADY |
| Closing length relative to total post | 81% | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 20% of posts | TYPICAL | VARIES |
| Whether the ending has a call-to-action | 31% of posts | TYPICAL | VARIES |
| Whether the ending includes emoji | 11% of posts | TYPICAL | VARIES |
| Whether there's a clear closing section | 64% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Opening paragraph length vs body average | 2% | HIGH | STEADY |
| Average change in length between paragraphs | 89% | TYPICAL | STEADY |
| Average sentences per paragraph | 0.7 - 3.6 | TYPICAL | STEADY |
| Average sentences per paragraph | 0.7 - 3.6 | TYPICAL | STEADY |
| Closing paragraph length vs body average | 68% | TYPICAL | STEADY |
| Consecutive long paragraphs | 11% | TYPICAL | VARIES |
| Consecutive short paragraphs | 0.1 - 3.9 | TYPICAL | STEADY |
| How frequently new paragraphs start | 19 - 76 | TYPICAL | STEADY |
| How much paragraph length varies | 99% | TYPICAL | VARIES |
| Length of your longer paragraphs (80th percentile) | 1.1 - 4.1 | TYPICAL | STEADY |
| Total number of paragraphs | 0.7 - 4.6 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.6 - 3.5 | TYPICAL | STEADY |
| Variation in length changes between paragraphs | 85% | TYPICAL | VARIES |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 4% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 9% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 5% | TYPICAL | STEADY |
| Percentage of words that are determiners | 7% | TYPICAL | STEADY |
| Percentage of words that are nouns | 13 - 27 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 7 - 15 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 9% | TYPICAL | STEADY |
| Percentage of words that are verbs | 8 - 18 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Total sentence count | 1.6 - 6.7 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.5 - 2.0 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 2 - 27 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 19 - 66 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 11 - 33 | TYPICAL | STEADY |
| Total syllables in the post | 34 - 208 | TYPICAL | STEADY |
| Total word count of the post | 23 - 118 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Colon usage per 1000 words | 0-20 per 1k words | LOW | VARIES |
| Ellipsis (...) usage per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Em dash (—) usage per 1000 words | 0-2 per 1k words | LOW | VARIES |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Parentheses usage per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Percentage of sentences ending with a question | 3% | LOW | VARIES |
| Percentage of sentences trailing off with ellipsis | 44% | LOW | VARIES |
| Question marks per 1000 words | 0-9 per 1k words | LOW | VARIES |
| Quotation mark usage per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Comma usage per 1000 words | 4-62 per 1k words | TYPICAL | STEADY |
| Exclamation marks per 1000 words | 0-41 per 1k words | TYPICAL | VARIES |
| Hyphen usage per 1000 words | 0-37 per 1k words | TYPICAL | VARIES |
| Multiple exclamation marks per 1000 words | 0-5 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with exclamation | 0 - 42 | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 54 | LOW | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Number of quotation blocks | 0.0 - 0.7 | LOW | VARIES |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 108 | LOW | VARIES |
| Lines using past tense | 50% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.4 - 2.0 | TYPICAL | STEADY |
| Use of story transitions | 9% | TYPICAL | VARIES |
| Whether the post contains quotations | 27% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 29% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Parenthetical breaks per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Percentage of sentences under 8 words | 17% | LOW | VARIES |
| Average number of clauses per sentence | 1.3 - 3.0 | TYPICAL | STEADY |
| Average number of words per sentence | 10 - 25 | TYPICAL | STEADY |
| Average words per sentence | 10 - 25 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 48% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 48% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 11 - 40 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 3 - 19 | TYPICAL | STEADY |
| Overall sentence complexity | 7 - 78 | TYPICAL | STEADY |
| Percentage of sentences over 20 words | 33% | TYPICAL | STEADY |
| Typical sentence length (median) | 9 - 23 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 3.2 | TYPICAL | VARIES |
| Variation in sentence lengths | 1 - 15 | TYPICAL | STEADY |
| Word count of shortest sentence | 1 - 17 | TYPICAL | STEADY |
| Word count of the longest sentence | 12 - 43 | TYPICAL | STEADY |
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