Ilias Tsatalmpasidis MBA MCIM's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of emoji that are neutral/functional
5x more signature ↑ increasing
See example from 12 Jun 2025
Number of emoji in the opening hook
8x more signature ↑ increasing
Proportion of hashtags woven into the text
11x more signature
Proportion of all-lowercase hashtags
4x more consistent
Percentage of lines containing at least one emoji
4x more consistent ↑ increasing
Average character length of hashtags
2x more consistent
Count of neutral/functional emoji
4x more ↑ increasing
Does Less Of...
Patterns you use less often - that's part of your style too!
ALL CAPS words in the hook
3x less consistent
Hook lines relative to total lines
1.4x less consistent
Closing length relative to total post
1.3x less Hook length relative to total post
1.2x less consistent
Where LinkedIn's 'see more' cuts off
1.2x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you weave hashtags directly into your sentences 11 times more than the average LinkedIn poster. Not just tacked on the end - right there in the flow, lowercase and all, blending in 4x more often than most. It's like you’re turning every statement into its own signal flare, pulsing for attention without breaking stride.
This works because it signals confidence and control - you’re not following the rules, you’re rewriting them while everyone else is still reading the manual. Now try briefing this to a ghostwriter: “Make sure 11 times out of 10, my hashtags are in the body, lowercase, and totally seamless.” They’d give you blank stares. You couldn’t even script this yourself if you tried. It’s muscle memory, not a checklist.
And with less than one post a week, every drop counts. This is exactly what Drumbeat captures - the patterns you can’t explain, but your audience feels. Your company’s message, in each team member’s authentic voice, at scale.
Style Evolution
How your writing has changed (Sep 2022 - Oct 2025)
Recent 21 posts since Dec 2023
vs
Earlier 51 posts before Dec 2023
Emoji usage Increasing (24% → 57%)
More
Style patterns based on 72 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
13 Sep 2022 - 29 Oct 2025
0.4 posts/week avg
56/164 active weeks
108 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| CTAs phrased as questions vs statements | 10% | HIGH | VARIES |
| Whether CTAs include hashtags | 19% of posts | HIGH | VARIES |
| Average position of CTAs in the post | Upper half | TYPICAL | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 14% | TYPICAL | VARIES |
| Whether CTAs are concentrated at the end of the post | 4% | TYPICAL | VARIES |
| Whether CTAs include emoji | 10% of posts | TYPICAL | VARIES |
| Whether any call-to-action exists | 51% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 37% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 32% | HIGH | VARIES |
| Balance between positive and negative emoji | 19% | HIGH | VARIES |
| Count of neutral/functional emoji | 0.8 - 3.0 | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.0 - 1.7 | HIGH | VARIES |
| Emoji count relative to sentence count | 42% | HIGH | STEADY |
| Emoji density in CTA sections | 0 - 69 | HIGH | VARIES |
| Emoji density in the hook section | 6 - 89 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 0 - 36 | HIGH | VARIES |
| Emoji used to replace words entirely | 6% | HIGH | VARIES |
| Largest group of adjacent emoji | 32% | HIGH | VARIES |
| Number of different emoji types used | 0.0 - 2.5 | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 0.5 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 0.8 | HIGH | VARIES |
| Number of emoji in the opening hook | 0.7 - 3.1 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 7% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 81% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 19% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 32% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 8% | HIGH | VARIES |
| Variety of different emoji used (unique/total ratio) | 34% | HIGH | VARIES |
| Whether any emoji are used in the post | 35% of posts | HIGH | VARIES |
| Whether the post starts with an emoji | 16% | HIGH | VARIES |
| Average distance between repeated emoji | 4% | LOW | VARIES |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| How often the same emoji repeats across the post | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Total count of repeated emoji across the post | 0.0 - 0.2 | LOW | VARIES |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Emoji count per 1000 words | 10% | TYPICAL | VARIES |
| Total number of emoji in the post | 0.0 - 2.6 | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 38% | HIGH | VARIES |
| Count of positive contractions used | 0.0 - 3.1 | HIGH | VARIES |
| Number of different contraction types | 0.2 - 3.0 | HIGH | STEADY |
| Percentage of words that are contractions | 2% | HIGH | VARIES |
| Total number of contractions | 0.0 - 3.7 | HIGH | VARIES |
| Usage of negative contractions (don't, won't, can't) | 50% | HIGH | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 2% | HIGH | VARIES |
| Variety of different contractions used | 65% | HIGH | STEADY |
| Ratio of negative to positive contractions | 42:1 | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'at' per 1000 words | 0 - 30 | HIGH | VARIES |
| Usage of 'so' per 1000 words | 0-12 per 1k words | HIGH | VARIES |
| Usage of 'with' per 1000 words | 0 - 30 | HIGH | VARIES |
| Usage of 'as' per 1000 words | 0-9 per 1k words | LOW | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'is' per 1000 words | 0-17 per 1k words | LOW | VARIES |
| Usage of 'which' per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 159 - 250 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 34 | TYPICAL | VARIES |
| Usage of 'and' per 1000 words | 9 - 56 | TYPICAL | STEADY |
| Usage of 'but' per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Usage of 'by' per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 27 | TYPICAL | VARIES |
| Usage of 'if' per 1000 words | 0-10 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 1 - 30 | TYPICAL | STEADY |
| Usage of 'on' per 1000 words | 0-16 per 1k words | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-18 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 15 - 63 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 7 - 50 | TYPICAL | STEADY |
| Usage of 'who' per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 42% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 7 - 13 | HIGH | STEADY |
| Hashtag density per 100 words | 0 - 11 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 85% | HIGH | STEADY |
| Proportion of hashtags placed at the end | 44% | HIGH | STEADY |
| Proportion of hashtags woven into the text | 42% | HIGH | STEADY |
| Ratio of inline hashtags to end hashtags | 0 - 686 | HIGH | VARIES |
| Total number of hashtags | 0.8 - 6.9 | HIGH | STEADY |
| Whether any hashtags are used | 83% of posts | HIGH | STEADY |
| Whether the opening line contains a hashtag | 32% | HIGH | VARIES |
| Proportion of hashtags in ALL CAPS | 2% | LOW | VARIES |
| Proportion of hashtags in the opening | 15% | TYPICAL | VARIES |
| Proportion of hashtags using CamelCase | 13% | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Negation words in the hook | 0.0 - 1.1 | HIGH | VARIES |
| Number of emoji in the hook | 0.0 - 1.5 | HIGH | VARIES |
| Whether the hook contains a question | 28% of posts | HIGH | VARIES |
| Whether the hook contains emoji | 33% of posts | HIGH | VARIES |
| Whether the hook starts with a conjunction | 8% | HIGH | VARIES |
| Whether there's a blank line after the hook | 36% | HIGH | VARIES |
| Whether there's a clear opening hook section | 44% of posts | HIGH | VARIES |
| ALL CAPS words in the hook | 1% | LOW | STEADY |
| Use of 'you/your' in the hook | 1% | LOW | VARIES |
| Character count of the hook | 138 - 383 | TYPICAL | STEADY |
| Character position where the hook ends | 138 - 383 | TYPICAL | STEADY |
| Hook length relative to total post | 59% | TYPICAL | STEADY |
| Hook lines relative to total lines | 50% | TYPICAL | STEADY |
| Where LinkedIn's 'see more' cuts off | 59% | TYPICAL | STEADY |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average spacing between blank lines | 0.7 - 2.8 | HIGH | STEADY |
| Blank lines per 100 total lines | 22 - 43 | HIGH | STEADY |
| Percentage of single-word lines | 8% | HIGH | VARIES |
| Percentage of very short lines (<5 words) | 23% | HIGH | STEADY |
| Predictability of line length pattern | Very consistent | HIGH | STEADY |
| Proportion of blank space | 32% | HIGH | STEADY |
| Ratio of lines starting with quotes | 1% | HIGH | VARIES |
| Spacing between content-rich lines | 1.3 - 2.0 | HIGH | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Average characters per line | 51 - 152 | TYPICAL | STEADY |
| Average lines per text block | 0.6 - 2.6 | TYPICAL | STEADY |
| Average words per line | 8 - 25 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 69% | TYPICAL | STEADY |
| Number of visual text blocks | 1.9 - 5.8 | TYPICAL | STEADY |
| Ratio of lines starting with ALL CAPS | 2% | TYPICAL | VARIES |
| Ratio of lines starting with numbers | 1% | TYPICAL | VARIES |
| Variation in block sizes | 64% | TYPICAL | VARIES |
| Variation in line lengths | 0 - 491 | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 4% | LOW | VARIES |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 1% | LOW | VARIES |
| Nesting depth of numbered lists | 3% | LOW | VARIES |
| Number of dash/bullet list sections | 0.0 - 0.3 | LOW | VARIES |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | 0.0 - 0.1 | LOW | VARIES |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 3% of posts | LOW | VARIES |
| Whether dash/bullet lists are used | 1% of posts | LOW | VARIES |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 1% of posts | LOW | VARIES |
| Use of inline enumeration | 1% | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 24% | HIGH | VARIES |
| Count of idiomatic expressions | 0.0 - 0.2 | HIGH | VARIES |
| Count of words used only once | 25 - 90 | TYPICAL | STEADY |
| How often three-word phrases repeat | 83% | TYPICAL | VARIES |
| How often two-word phrases repeat | 0.0 - 8.6 | TYPICAL | VARIES |
| Length of longest repeated phrase | 0.1 - 2.9 | TYPICAL | STEADY |
| Number of unique words used | 28 - 111 | TYPICAL | STEADY |
| Percentage of words used only once | 85% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 81% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-0.7 per post | HIGH | VARIES |
| Count of sentences starting with There is/It is | 0.0-0.2 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-1.1 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-1.0 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.8 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.0-3.0 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-1.2 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.8 per post | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 6% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 7% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 7% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 1 - 47 | HIGH | STEADY |
| Sentences starting with subordinate clauses (%) | 8% | HIGH | VARIES |
| Sentences starting with time words (%) | 4% | HIGH | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 56% | TYPICAL | VARIES |
| Sentences starting with -ing verbs (%) | 3% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the closing has a signature phrase | 35% of posts | HIGH | VARIES |
| Whether the ending includes hashtags | 74% of posts | HIGH | STEADY |
| ALL CAPS words in the closing | 2% | LOW | VARIES |
| Whether the closing has emoji clusters | 1% | LOW | VARIES |
| Character length of the closing | 88 - 438 | TYPICAL | STEADY |
| Closing length relative to total post | 57% | TYPICAL | STEADY |
| Number of emoji in the closing | 0.0 - 0.8 | TYPICAL | VARIES |
| Whether the ending has a call-to-action | 35% of posts | TYPICAL | VARIES |
| Whether the ending includes emoji | 18% of posts | TYPICAL | VARIES |
| Whether the ending is a question | 22% | TYPICAL | VARIES |
| Whether there's a clear closing section | 93% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average change in length between paragraphs | 0.3 - 2.0 | HIGH | STEADY |
| Closing paragraph length vs body average | 90% | HIGH | STEADY |
| Average sentences per paragraph | 1.2 - 2.5 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.2 - 2.5 | TYPICAL | STEADY |
| Consecutive long paragraphs | 14% | TYPICAL | VARIES |
| Consecutive short paragraphs | 1.2 - 4.6 | TYPICAL | STEADY |
| How frequently new paragraphs start | 18 - 94 | TYPICAL | STEADY |
| How much paragraph length varies | 0.0 - 2.9 | TYPICAL | VARIES |
| Length of your longer paragraphs (80th percentile) | 1.5 - 3.8 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 1% | TYPICAL | STEADY |
| Total number of paragraphs | 2.1 - 6.0 | TYPICAL | STEADY |
| Typical paragraph length (median) | 1.0 - 2.3 | TYPICAL | STEADY |
| Variation in length changes between paragraphs | 83% | TYPICAL | VARIES |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 5% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 7% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 5% | TYPICAL | STEADY |
| Percentage of words that are determiners | 7% | TYPICAL | STEADY |
| Percentage of words that are nouns | 14 - 27 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 8 - 13 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 9% | TYPICAL | STEADY |
| Percentage of words that are verbs | 9 - 17 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average word complexity (syllables per word) | 1.4 - 1.8 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 2 - 30 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 38 - 71 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 11 - 24 | TYPICAL | STEADY |
| Total sentence count | 2.4 - 9.7 | TYPICAL | STEADY |
| Total syllables in the post | 33 - 269 | TYPICAL | STEADY |
| Total word count of the post | 21 - 165 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of sentences ending with a question | 9% | HIGH | VARIES |
| Percentage of sentences ending with exclamation | 5 - 53 | HIGH | STEADY |
| Percentage of sentences trailing off with ellipsis | 4% | HIGH | VARIES |
| Quotation mark usage per 1000 words | 0-22 per 1k words | HIGH | VARIES |
| Semicolon usage per 1000 words | 0-4 per 1k words | HIGH | VARIES |
| Colon usage per 1000 words | 0-21 per 1k words | LOW | VARIES |
| Comma usage per 1000 words | 0-45 per 1k words | LOW | VARIES |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Hyphen usage per 1000 words | 0-20 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Multiple exclamation marks per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Ellipsis (...) usage per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| En dash (–) usage per 1000 words | 0-3 per 1k words | TYPICAL | VARIES |
| Exclamation marks per 1000 words | 0-45 per 1k words | TYPICAL | STEADY |
| Parentheses usage per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Question marks per 1000 words | 0-21 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 183 | HIGH | VARIES |
| Lines starting with quotation marks | 1% | HIGH | VARIES |
| Number of quotation blocks | 0.2 - 2.1 | HIGH | STEADY |
| Total characters in quoted content | 0 - 345 | HIGH | VARIES |
| Whether the post contains quotations | 75% of posts | HIGH | STEADY |
| Whether the post tells a story | 56% of posts | HIGH | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Lines using past tense | 30% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.7 - 2.6 | TYPICAL | STEADY |
| Use of story transitions | 8% | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Parenthetical breaks per 1000 words | 0-8 per 1k words | LOW | VARIES |
| Average number of clauses per sentence | 1.5 - 2.6 | TYPICAL | STEADY |
| Average number of words per sentence | 10 - 21 | TYPICAL | STEADY |
| Average words per sentence | 10 - 21 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 60% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 50% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 14 - 33 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 3 - 13 | TYPICAL | STEADY |
| Overall sentence complexity | 14 - 53 | TYPICAL | STEADY |
| Percentage of sentences over 20 words | 26% | TYPICAL | STEADY |
| Percentage of sentences under 8 words | 25% | TYPICAL | STEADY |
| Typical sentence length (median) | 8 - 19 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 3.2 | TYPICAL | VARIES |
| Variation in sentence lengths | 4 - 15 | TYPICAL | STEADY |
| Word count of shortest sentence | 1 - 10 | TYPICAL | STEADY |
| Word count of the longest sentence | 14 - 45 | TYPICAL | STEADY |
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