Victoria Kesterton's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of lines containing at least one emoji
7x more signature ↑ increasing
Average emoji per line of text
8x more signature ↑ increasing
Number of emoji in the opening hook
7x more ↑ increasing
Proportion of all-lowercase hashtags
4x more consistent ↓ declining
Number of emoji in call-to-action lines
7x more ↑ increasing
Emoji count relative to sentence count
7x more distinctive ↑ increasing
Percentage of emoji that are positive/celebratory
9x more distinctive ↑ increasing
See example from 20 Nov 2025
Does Less Of...
Patterns you use less often - that's part of your style too!
Whether any call-to-action exists
3x less Use of 'you/your' in the hook
2x less consistent
Whether there's a clear closing section
2.0x less Average lines per text block
1.2x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you use emojis in your LinkedIn writing at rates nobody else comes close to. Your lines are 8x more emoji-packed than average, and your opening hooks alone have 7x the emoji most people manage. Even your calls-to-action, rare as they are, are absolutely loaded - 7x more emoji than the norm. It's not just a flourish - it's a fingerprint.
Why does this work? Your emoji-heavy lines signal energy and informality, making even sparse posts feel alive and personal. Now try briefing this to a ghostwriter. Tell them: "Add 8x more emoji than usual, but barely include a call-to-action, and if you do, jam it with even more emoji." They’d look at you like you’ve lost your mind - because this isn’t a style guide, it’s something you do on instinct. You couldn’t replicate it yourself if you tried.
And yet, you post less than once a week - just 0.1 times per week over six years. This is exactly what Drumbeat captures - the patterns you can’t articulate but your audience feels. Your company’s message, in each team member’s authentic voice, at scale.
Style Evolution
How your writing has changed (Aug 2019 - Nov 2025)
Recent 8 posts since Dec 2023
vs
Earlier 27 posts before Dec 2023
Hashtag usage Declining (78% → 38%)
Less
Opening hashtags Stopped (was 19%, now rarely)
Stopped
Emoji usage Increasing (41% → 75%)
More
Style patterns based on 35 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
01 Aug 2019 - 20 Nov 2025
0.1 posts/week avg
33/330 active weeks
297 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Near top | LOW | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 0% | LOW | STEADY |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include hashtags | 0% of posts | LOW | STEADY |
| Whether any call-to-action exists | 18% of posts | LOW | VARIES |
| CTAs phrased as questions vs statements | 4% | TYPICAL | VARIES |
| Whether CTAs include emoji | 9% of posts | TYPICAL | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 92% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 75% | HIGH | VARIES |
| Balance between positive and negative emoji | 34% | HIGH | VARIES |
| Count of negative/warning emoji | 0.0 - 0.5 | HIGH | VARIES |
| Count of neutral/functional emoji | 0.0 - 2.8 | HIGH | VARIES |
| Count of positive/celebratory emoji | 0.0 - 2.0 | HIGH | VARIES |
| Emoji count per 1000 words | 0 - 101 | HIGH | VARIES |
| Emoji count relative to sentence count | 69% | HIGH | STEADY |
| Emoji density in CTA sections | 0 - 124 | HIGH | VARIES |
| Emoji density in the hook section | 0 - 136 | HIGH | VARIES |
| Emoji used to replace words entirely | 18% | HIGH | VARIES |
| How consistently emoji pair with specific words | 8% | HIGH | VARIES |
| How often the same emoji repeats across the post | 5% | HIGH | VARIES |
| Largest group of adjacent emoji | 75% | HIGH | VARIES |
| Number of different emoji types used | 0.0 - 3.1 | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 0.8 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.3 - 2.2 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.6 - 2.8 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 5% | HIGH | VARIES |
| Percentage of emoji that are negative/warning | 9% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 48% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 43% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 59% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 24% | HIGH | VARIES |
| Proportion of emoji that appear multiple times | 10% | HIGH | VARIES |
| Total number of emoji in the post | 0.0 - 3.2 | HIGH | VARIES |
| Variety of different emoji used (unique/total ratio) | 54% | HIGH | STEADY |
| Whether any emoji are used in the post | 59% of posts | HIGH | STEADY |
| Average distance between repeated emoji | 0% | LOW | STEADY |
| Emoji usage in the middle section of the post | 2% | LOW | VARIES |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Whether the post starts with an emoji | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Total count of repeated emoji across the post | 0.0 - 0.6 | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are contractions | 1% | HIGH | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 1% | HIGH | VARIES |
| Variety of different contractions used | 41% | HIGH | VARIES |
| Count of negative contractions used | 9% | LOW | VARIES |
| Count of positive contractions used | 68% | TYPICAL | VARIES |
| Number of different contraction types | 71% | TYPICAL | VARIES |
| Ratio of negative to positive contractions | 29:1 | TYPICAL | VARIES |
| Total number of contractions | 76% | TYPICAL | VARIES |
| Usage of negative contractions (don't, won't, can't) | 14% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'at' per 1000 words | 0 - 42 | HIGH | VARIES |
| Usage of 'but' per 1000 words | 0-12 per 1k words | HIGH | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'if' per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Usage of 'is' per 1000 words | 0-22 per 1k words | LOW | VARIES |
| Usage of 'on' per 1000 words | 0-14 per 1k words | LOW | VARIES |
| Usage of 'that' per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Usage of 'which' per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Usage of 'who' per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 123 - 273 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 44 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 3 - 66 | TYPICAL | STEADY |
| Usage of 'as' per 1000 words | 0-12 per 1k words | TYPICAL | VARIES |
| Usage of 'by' per 1000 words | 0-14 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 40 | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 39 | TYPICAL | VARIES |
| Usage of 'so' per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 0 - 70 | TYPICAL | VARIES |
| Usage of 'to' per 1000 words | 0 - 51 | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 0-25 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 31% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 8 - 14 | HIGH | STEADY |
| Hashtag density per 100 words | 0 - 17 | HIGH | VARIES |
| Proportion of all-lowercase hashtags | 86% | HIGH | STEADY |
| Proportion of hashtags placed at the end | 64% | HIGH | STEADY |
| Proportion of hashtags woven into the text | 15% | HIGH | VARIES |
| Whether any hashtags are used | 71% of posts | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 1% | LOW | STEADY |
| Proportion of hashtags in the opening | 21% | TYPICAL | VARIES |
| Proportion of hashtags using CamelCase | 13% | TYPICAL | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 201 | TYPICAL | VARIES |
| Total number of hashtags | 0.3 - 3.5 | TYPICAL | STEADY |
| Whether the opening line contains a hashtag | 21% | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.0 - 1.9 | HIGH | VARIES |
| Whether the hook contains emoji | 53% of posts | HIGH | STEADY |
| Use of 'you/your' in the hook | 1% | LOW | STEADY |
| Whether the hook contains a question | 6% of posts | LOW | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a blank line after the hook | 12% | LOW | VARIES |
| Whether there's a clear opening hook section | 12% of posts | LOW | VARIES |
| ALL CAPS words in the hook | 2% | TYPICAL | VARIES |
| Character count of the hook | 76 - 401 | TYPICAL | STEADY |
| Character position where the hook ends | 76 - 401 | TYPICAL | STEADY |
| Hook length relative to total post | 86% | TYPICAL | STEADY |
| Hook lines relative to total lines | 82% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 1.0 | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 86% | TYPICAL | STEADY |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of single-word lines | 4% | HIGH | VARIES |
| Percentage of very short lines (<5 words) | 21% | HIGH | VARIES |
| Variation in line lengths | 0 - 1032 | HIGH | VARIES |
| Number of visual text blocks | 0.8 - 4.2 | LOW | STEADY |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 1% | LOW | VARIES |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in block sizes | 18% | LOW | VARIES |
| Average characters per line | 46 - 210 | TYPICAL | STEADY |
| Average lines per text block | 0.8 - 1.3 | TYPICAL | STEADY |
| Average spacing between blank lines | 77% | TYPICAL | VARIES |
| Average words per line | 6 - 36 | TYPICAL | STEADY |
| Blank lines per 100 total lines | 12 - 44 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 50% | TYPICAL | STEADY |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Proportion of blank space | 28% | TYPICAL | STEADY |
| Spacing between content-rich lines | 0.7 - 2.4 | TYPICAL | STEADY |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Use of inline enumeration | 4% | HIGH | VARIES |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | 0.0 - 0.2 | LOW | VARIES |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 3% of posts | LOW | VARIES |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
| Average items per dash/bullet list | 21% | TYPICAL | VARIES |
| Whether dash/bullet lists are used | 3% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 62% | HIGH | VARIES |
| Count of idiomatic expressions | 0.0 - 0.3 | HIGH | VARIES |
| How often three-word phrases repeat | 25% | LOW | VARIES |
| How often two-word phrases repeat | 0.0 - 4.3 | LOW | VARIES |
| Length of longest repeated phrase | 88% | LOW | VARIES |
| Count of words used only once | 3 - 77 | TYPICAL | STEADY |
| Number of unique words used | 0 - 96 | TYPICAL | VARIES |
| Percentage of words used only once | 89% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 86% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-0.7 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-0.9 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.7 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.0-2.3 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.8 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.8 per post | HIGH | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 74% | HIGH | VARIES |
| Sentences starting with -ing verbs (%) | 9% | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 3% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 4% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 7% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 51 | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 4% | HIGH | VARIES |
| Sentences starting with time words (%) | 7% | HIGH | VARIES |
| Count of sentences starting with There is/It is | 0.0-0.2 per post | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 2.1 | HIGH | VARIES |
| Whether the closing has emoji clusters | 18% | HIGH | VARIES |
| Whether the ending includes emoji | 56% of posts | HIGH | STEADY |
| Whether the ending includes hashtags | 71% of posts | HIGH | STEADY |
| Whether the ending has a call-to-action | 21% of posts | LOW | VARIES |
| Whether the ending is a question | 9% | LOW | VARIES |
| Whether there's a clear closing section | 35% of posts | LOW | VARIES |
| ALL CAPS words in the closing | 2% | TYPICAL | VARIES |
| Character length of the closing | 53 - 476 | TYPICAL | STEADY |
| Closing length relative to total post | 90% | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 15% of posts | TYPICAL | VARIES |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average change in length between paragraphs | 0.1 - 2.0 | HIGH | STEADY |
| Opening paragraph length vs body average | 1% | HIGH | STEADY |
| Consecutive long paragraphs | 6% | LOW | VARIES |
| Variation in length changes between paragraphs | 35% | LOW | VARIES |
| Average sentences per paragraph | 1.0 - 2.6 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.0 - 2.6 | TYPICAL | STEADY |
| Closing paragraph length vs body average | 76% | TYPICAL | STEADY |
| Consecutive short paragraphs | 0.7 - 3.2 | TYPICAL | STEADY |
| How frequently new paragraphs start | 0 - 164 | TYPICAL | VARIES |
| How much paragraph length varies | 0.0 - 2.7 | TYPICAL | VARIES |
| Length of your longer paragraphs (80th percentile) | 1.2 - 3.6 | TYPICAL | STEADY |
| Total number of paragraphs | 0.0 - 6.1 | TYPICAL | VARIES |
| Typical paragraph length (median) | 0.9 - 2.5 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are adverbs | 8% | HIGH | VARIES |
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 4% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 8% | TYPICAL | STEADY |
| Percentage of words that are determiners | 7% | TYPICAL | STEADY |
| Percentage of words that are nouns | 13 - 33 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 9% | TYPICAL | STEADY |
| Percentage of words that are pronouns | 8% | TYPICAL | STEADY |
| Percentage of words that are verbs | 5 - 18 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average word complexity (syllables per word) | 1.4 - 2.0 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 0 - 21 | TYPICAL | VARIES |
| How easy the text is to read (higher = easier) | 23 - 77 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 8 - 28 | TYPICAL | STEADY |
| Total sentence count | 0.7 - 7.9 | TYPICAL | STEADY |
| Total syllables in the post | 0 - 222 | TYPICAL | VARIES |
| Total word count of the post | 0 - 145 | TYPICAL | VARIES |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Exclamation marks per 1000 words | 0-88 per 1k words | HIGH | VARIES |
| Mixed punctuation clusters per 1000 words | 0-1 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with exclamation | 6 - 59 | HIGH | STEADY |
| Colon usage per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Comma usage per 1000 words | 0-51 per 1k words | LOW | VARIES |
| Ellipsis (...) usage per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with a question | 2% | LOW | VARIES |
| Question marks per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (–) usage per 1000 words | 0-4 per 1k words | TYPICAL | VARIES |
| Hyphen usage per 1000 words | 0-35 per 1k words | TYPICAL | VARIES |
| Parentheses usage per 1000 words | 0-14 per 1k words | TYPICAL | VARIES |
| Percentage of sentences trailing off with ellipsis | 1% | TYPICAL | VARIES |
| Semicolon usage per 1000 words | 0-3 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 166 | HIGH | VARIES |
| Use of story transitions | 18% | HIGH | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Lines using past tense | 33% | TYPICAL | VARIES |
| Number of narrative/story signals | 0.2 - 2.5 | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 1.0 | TYPICAL | STEADY |
| Total characters in quoted content | 0 - 166 | TYPICAL | VARIES |
| Whether the post contains quotations | 53% of posts | TYPICAL | STEADY |
| Whether the post tells a story | 44% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average number of clauses per sentence | 1.2 - 2.4 | TYPICAL | STEADY |
| Average number of words per sentence | 7 - 20 | TYPICAL | STEADY |
| Average words per sentence | 7 - 20 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 61% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 50% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 11 - 32 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 1 - 13 | TYPICAL | STEADY |
| Overall sentence complexity | 8 - 46 | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-14 per 1k words | TYPICAL | VARIES |
| Percentage of sentences over 20 words | 24% | TYPICAL | VARIES |
| Percentage of sentences under 8 words | 36% | TYPICAL | STEADY |
| Typical sentence length (median) | 6 - 19 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 2.5 | TYPICAL | VARIES |
| Variation in sentence lengths | 2 - 13 | TYPICAL | STEADY |
| Word count of shortest sentence | 0 - 12 | TYPICAL | VARIES |
| Word count of the longest sentence | 10 - 37 | TYPICAL | STEADY |
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