Chevin Fleet Solutions's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Proportion of all-lowercase hashtags
4x more signature
Average character length of hashtags
3x more consistent
Percentage of words that are determiners
1.8x more Sentences starting with 'There is/are' or 'It is' (%)
22x more distinctive
Percentage of words that are adjectives
1.8x more consistent
Proportion of hashtags in the opening
4x more Sentences starting with pronouns (I, You, We, They) (%)
3x more See example from 06 Nov 2025
Does Less Of...
Patterns you use less often - that's part of your style too!
Whether there's a clear opening hook section
rarely consistent
Use of 'you/your' in the hook
rarely consistent
Whether any emoji are used in the post
rarely consistent
Hyphen usage per 1000 words
rarely consistent
Proportion of hashtags using CamelCase
rarely consistent
Variety of different emoji used (unique/total ratio)
rarely consistent
Whether the closing has a signature phrase
rarely consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but a staggering 22 times more than average, you open your sentences with phrases like "There is," "There are," or "It is." That’s not just a quirk - it’s a gravitational pull in your writing, quietly steering readers into your world by establishing context before anything else. Most people sprinkle these phrases occasionally. You made it your signature, even if you never meant to.
This works because it signals authority and control - you’re setting the scene, telling your audience exactly what’s important before diving in. Now try briefing this to a ghostwriter: "Make sure you start sentences with 'There is' or 'It is' 22 times more than normal." They'd think you were joking. You couldn't fake this on purpose - it's muscle memory, not method. Even you couldn’t replicate it if you tried.
And here’s the kicker: you post less than once a week. Scarcity, plus a style nobody could manufacture. This is what Drumbeat surfaces - not what you say you do, but what you actually do. The patterns your audience feels, even when you don't.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
13 Feb 2017 - 20 May 2025
0 posts/week avg
6/432 active weeks
426 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Near top | LOW | VARIES |
| CTAs phrased as questions vs statements | 0% | LOW | STEADY |
| CTAs using command verbs (Click, Share, Comment, etc.) | 0% | LOW | STEADY |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include emoji | 0% of posts | LOW | STEADY |
| Whether CTAs include hashtags | 0% of posts | LOW | STEADY |
| Whether any call-to-action exists | 40% of posts | TYPICAL | VARIES |
Emoji Usage 5
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Emoji count per 1000 words | 0% | LOW | STEADY |
| Number of different emoji types used | ~0.0 | LOW | STEADY |
| Total number of emoji in the post | ~0.0 | LOW | STEADY |
| Variety of different emoji used (unique/total ratio) | 0% | LOW | STEADY |
| Whether any emoji are used in the post | 0% of posts | LOW | STEADY |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of positive contractions used | 100% | HIGH | VARIES |
| Percentage of words that are contractions | 1% | HIGH | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 1% | HIGH | VARIES |
| Count of negative contractions used | 0% | LOW | STEADY |
| Ratio of negative to positive contractions | balanced | LOW | STEADY |
| Usage of negative contractions (don't, won't, can't) | 0% | LOW | STEADY |
| Variety of different contractions used | 16% | LOW | VARIES |
| Number of different contraction types | 80% | TYPICAL | VARIES |
| Total number of contractions | 100% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'a' per 1000 words | 2 - 62 | HIGH | STEADY |
| Usage of 'as' per 1000 words | 0-31 per 1k words | HIGH | VARIES |
| Usage of 'at' per 1000 words | 0 - 37 | HIGH | VARIES |
| Usage of 'that' per 1000 words | 0 - 33 | HIGH | VARIES |
| Usage of 'to' per 1000 words | 18 - 74 | HIGH | STEADY |
| Usage of 'and' per 1000 words | 0-19 per 1k words | LOW | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'but' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'by' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'on' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'so' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'who' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Overall grammatical word usage | 82 - 307 | TYPICAL | STEADY |
| Usage of 'for' per 1000 words | 0 - 24 | TYPICAL | VARIES |
| Usage of 'if' per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0-19 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 41 | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 0 - 51 | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 0 - 36 | TYPICAL | VARIES |
| Variety of function words used | 26% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 7 - 21 | HIGH | STEADY |
| Hashtag density per 100 words | 0 - 12 | HIGH | VARIES |
| Proportion of all-lowercase hashtags | 100% | HIGH | STEADY |
| Proportion of hashtags in the opening | 67% | HIGH | STEADY |
| Whether the opening line contains a hashtag | 67% | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 0% | LOW | STEADY |
| Proportion of hashtags using CamelCase | 0% | LOW | STEADY |
| Proportion of hashtags woven into the text | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Proportion of hashtags placed at the end | 33% | TYPICAL | VARIES |
| Total number of hashtags | 0.0 - 3.1 | TYPICAL | VARIES |
| Whether any hashtags are used | 60% of posts | TYPICAL | STEADY |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| ALL CAPS words in the hook | 0% | LOW | STEADY |
| Negation words in the hook | ~0.0 | LOW | STEADY |
| Number of emoji in the hook | ~0.0 | LOW | STEADY |
| Use of 'you/your' in the hook | 0% | LOW | STEADY |
| Whether the hook contains a question | 0% of posts | LOW | STEADY |
| Whether the hook contains emoji | 0% of posts | LOW | STEADY |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a clear opening hook section | 0% of posts | LOW | STEADY |
| Character count of the hook | 51 - 266 | TYPICAL | STEADY |
| Character position where the hook ends | 51 - 266 | TYPICAL | STEADY |
| Hook length relative to total post | 91% | TYPICAL | STEADY |
| Hook lines relative to total lines | 90% | TYPICAL | STEADY |
| Where LinkedIn's 'see more' cuts off | 91% | TYPICAL | STEADY |
| Whether there's a blank line after the hook | 20% | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average spacing between blank lines | 40% | LOW | VARIES |
| Number of visual text blocks | 0.5 - 3.1 | LOW | STEADY |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Predictability of line length pattern | Very consistent | LOW | VARIES |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in block sizes | 0% | LOW | STEADY |
| Variation in line lengths | 0 - 92 | LOW | VARIES |
| Average characters per line | 25 - 210 | TYPICAL | STEADY |
| Average lines per text block | 100% | TYPICAL | STEADY |
| Average words per line | 6 - 31 | TYPICAL | STEADY |
| Blank lines per 100 total lines | 0 - 36 | TYPICAL | VARIES |
| Lines containing exactly one sentence | 70% | TYPICAL | STEADY |
| Percentage of very short lines (<5 words) | 15% | TYPICAL | VARIES |
| Proportion of blank space | 15% | TYPICAL | VARIES |
| Spacing between content-rich lines | 80% | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| Count of words used only once | 7 - 41 | LOW | STEADY |
| How often three-word phrases repeat | 0% | LOW | STEADY |
| How often two-word phrases repeat | 0.0 - 6.5 | LOW | VARIES |
| Length of longest repeated phrase | 40% | LOW | VARIES |
| Number of unique words used | 6 - 49 | LOW | STEADY |
| Percentage of words used only once | 91% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 3% | TYPICAL | STEADY |
| Unique words divided by total words | 91% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with There is/It is | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-0.9 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.0-2.2 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.6 per post | HIGH | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 10% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 0 - 47 | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 85 | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 4% | HIGH | VARIES |
| Count of sentences starting with -ing verbs | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with conjunctions | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with time words | ~0.0 per post | LOW | STEADY |
| Sentences starting with -ing verbs (%) | 0% | LOW | STEADY |
| Sentences starting with And, But, Or, So (%) | 0% | LOW | STEADY |
| Sentences starting with time words (%) | 0% | LOW | STEADY |
| Count of sentences starting with discourse markers | ~0.0 per post | TYPICAL | STEADY |
| Sentences starting with Actually, Basically, etc. (%) | 0% | TYPICAL | STEADY |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| ALL CAPS words in the closing | 0% | LOW | STEADY |
| Number of emoji in the closing | ~0.0 | LOW | STEADY |
| Whether the closing has a signature phrase | 0% of posts | LOW | STEADY |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Whether the ending includes emoji | 0% of posts | LOW | STEADY |
| Whether the ending is a question | 0% | LOW | STEADY |
| Whether there's a clear closing section | 40% of posts | LOW | VARIES |
| Character length of the closing | 41 - 312 | TYPICAL | STEADY |
| Closing length relative to total post | 94% | TYPICAL | STEADY |
| Whether the ending has a call-to-action | 40% of posts | TYPICAL | VARIES |
| Whether the ending includes hashtags | 60% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 84% | HIGH | STEADY |
| Average sentences per paragraph | 0.9 - 1.7 | LOW | STEADY |
| Average sentences per paragraph | 0.9 - 1.7 | LOW | STEADY |
| Consecutive long paragraphs | 0% | LOW | STEADY |
| How much paragraph length varies | 16% | LOW | VARIES |
| Length of your longer paragraphs (80th percentile) | 0.9 - 1.9 | LOW | STEADY |
| Total number of paragraphs | 0.5 - 3.1 | LOW | STEADY |
| Variation in length changes between paragraphs | 0% | LOW | STEADY |
| Average change in length between paragraphs | 50% | TYPICAL | VARIES |
| Consecutive short paragraphs | 0.5 - 3.1 | TYPICAL | STEADY |
| How frequently new paragraphs start | 21 - 138 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 1% | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.9 - 1.7 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are adjectives | 8 - 18 | HIGH | STEADY |
| Percentage of words that are adverbs | 6% | HIGH | VARIES |
| Percentage of words that are determiners | 5 - 18 | HIGH | STEADY |
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 4% | TYPICAL | STEADY |
| Percentage of words that are nouns | 8 - 31 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 9 - 16 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 7% | TYPICAL | VARIES |
| Percentage of words that are verbs | 9% | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 1 - 13 | LOW | STEADY |
| Total sentence count | 0.6 - 3.8 | LOW | STEADY |
| Total syllables in the post | 6 - 105 | LOW | STEADY |
| Total word count of the post | 4 - 62 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.3 - 1.9 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 28 - 85 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 13 - 28 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Exclamation marks per 1000 words | 5-52 per 1k words | HIGH | STEADY |
| Percentage of sentences ending with exclamation | 6 - 82 | HIGH | STEADY |
| Comma usage per 1000 words | 0-37 per 1k words | LOW | VARIES |
| Ellipsis (...) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Hyphen usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Parentheses usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with a question | 0% | LOW | STEADY |
| Percentage of sentences trailing off with ellipsis | 0% | LOW | STEADY |
| Question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Colon usage per 1000 words | 0-41 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Use of story transitions | 20% | HIGH | VARIES |
| Average length of quoted passages | 0 - 16 | LOW | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Number of narrative/story signals | 0.0 - 1.6 | LOW | VARIES |
| Number of quotation blocks | 0.0 - 0.6 | LOW | VARIES |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 16 | LOW | VARIES |
| Whether the post contains quotations | 20% of posts | LOW | VARIES |
| Whether the post tells a story | 20% of posts | LOW | VARIES |
| Lines using past tense | 35% | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of sentences over 20 words | 42% | HIGH | VARIES |
| Parenthetical breaks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Variation in clause count across sentences | 76% | LOW | VARIES |
| Average number of clauses per sentence | 1.2 - 2.4 | TYPICAL | STEADY |
| Average number of words per sentence | 8 - 21 | TYPICAL | STEADY |
| Average words per sentence | 8 - 21 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 52% | TYPICAL | VARIES |
| How often paragraphs contain just one sentence | 70% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 9 - 32 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 1 - 17 | TYPICAL | STEADY |
| Overall sentence complexity | 11 - 47 | TYPICAL | STEADY |
| Percentage of sentences under 8 words | 44% | TYPICAL | STEADY |
| Typical sentence length (median) | 8 - 22 | TYPICAL | STEADY |
| Variation in sentence lengths | 0 - 18 | TYPICAL | VARIES |
| Word count of shortest sentence | 0 - 15 | TYPICAL | VARIES |
| Word count of the longest sentence | 9 - 32 | TYPICAL | STEADY |
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